The Request
Ready to tell the story of a farm project in Pamlico County, North Carolina, Promised Land Zone Farms I (PLOZ), an opportunity zone investment vehicle, reached out to AgCulture Marketing (ACM) for help. Promised Land invested in McCotter Farms, a nearly 4,500 acre contiguous farmstead, where a state-of-the-art grain bin system was being built. The institutional-grade system now houses over 350,000 bushels of grain crops, creating a large economic footprint in an economically-disadvantaged, rural farming community.
To highlight the project on McCotter Farms to investors, farmers, and other stakeholders, Promised Land partnered with ACM to direct, shoot, and edit a video to tell the story of this project and the “why” behind Promised Land’s mission.
The Request
Ready to tell the story of a farm project in Pamlico County, North Carolina, Promised Land Zone Farms I (PLOZ), an opportunity zone investment vehicle, reached out to AgCulture Marketing (ACM) for help. Promised Land invested in McCotter Farms, a nearly 4,500 acre contiguous farmstead, where a state-of-the-art grain bin system was being built. The institutional-grade system now houses over 350,000 bushels of grain crops, creating a large economic footprint in an economically-disadvantaged, rural farming community.
To highlight the project on McCotter Farms to investors, farmers, and other stakeholders, Promised Land partnered with ACM to direct, shoot, and edit a video to tell the story of this project and the “why” behind Promised Land’s mission.
The Process
During fall harvest, ACM traveled to Pamlico County, North Carolina, to meet Mr. Owen Peele of Split P Farms, the current tenant of the McCotter PLOZ Farm. Mr. Owen was in the height of harvest, which allowed ACM to capture his story, the expanse of the property, and the completion of the new Grain Bin Facility.
The Process
During fall harvest, ACM traveled to Pamlico County, North Carolina, to meet Mr. Owen Peele of Split P Farms, the current tenant of the McCotter PLOZ Farm. Mr. Owen was in the height of harvest, which allowed ACM to capture his story, the expanse of the property, and the completion of the new Grain Bin Facility.
The Result
Following the shoot in North Carolina, ACM edited a captivating video to tell the story of Promised Land’s portfolio centerpiece: McCotter Farms. The target audience—investors, farmers, and stakeholders—got to meet Mr. Owen, and hear how Promised Land is impacting Pamlico County for generations to come.
The story of McCotter Farms was unveiled at Promised Land’s investor webinar, and used in promotional materials to drive traffic and awareness for the opportunity zone vehicle.
John Heneghan, President of Promised Land Opportunity Zone, said: “Like many small agricultural businesses with limited resources, we needed marketing assistance to credibly tell our unique story. We engaged AgCulture Marketing to produce a farm field-day video that would creatively describe our business to investors and partners. ACM produced a rich, immersive account of our rural development mission that we expect will yield a rich harvest.”
The Result
Following the shoot in North Carolina, ACM edited a captivating video to tell the story of Promised Land’s portfolio centerpiece: McCotter Farms. The target audience—investors, farmers, and stakeholders—got to meet Mr. Owen, and hear how Promised Land is impacting Pamlico County for generations to come.
The story of McCotter Farms was unveiled at Promised Land’s investor webinar, and used in promotional materials to drive traffic and awareness for the opportunity zone vehicle.
John Heneghan, President of Promised Land Opportunity Zone, said: “Like many small agricultural businesses with limited resources, we needed marketing assistance to credibly tell our unique story. We engaged AgCulture Marketing to produce a farm field-day video that would creatively describe our business to investors and partners. ACM produced a rich, immersive account of our rural development mission that we expect will yield a rich harvest.”
